A virtual egg farm tour is now live on Australian Eggs’ website. The experience uses a combination of 360 degree videos and photos, clickable locations around the farm, 2D video and on-screen text to show people what modern egg production in Australia looks like.

The experience was created to provide a higher level of transparency and help build greater trust in the egg industry. The tour is available at this link and Australian Eggs will be promoting it via social media and search engine advertising over the coming months.