This month PHA was fortunate enough to meet George the Farmer. George the Farmer is a jovial children’s character whose mission is to help children understand more about agriculture. Since he was first launched in July 2014 as an interactive story app, the George the Farmer brand, subsequent products, and performances have won national awards, been backed up by five-star reviews and delighted many kiddies and adults alike all over Australia – and further afield. George has now ventured into the world of chicken meat.

PHA Director Tamsyn Crowley with George the Farmer

The short video filmed across a number of farm sites in South Australia explains how chicken is produced, the importance of nutritious feed and of course how tasty chicken is. Of course, it wouldn’t be a children’s program without a bit of a song and choreographed dancing. The team at George the Farmer friends Simone Kain and Ben Hood and their crew, did an excellent job writing the script, song and ensuring the day ran smoothly. I would like to take this opportunity to thank them and I look forward to seeing the finished product soon. I would also like to thank farmer Kerry for her input and farmer Roberts grandchildren who star in the film and of course all those wonderful birds in the background!

The George story began when Simone was searching for some farming books and apps for her farm-obsessed son, George. Always wanting to be with Dad out on the farm, Simone wanted to find something to entertain and inspire George while he was indoors. She quickly discovered that there wasn’t a human farming character worldwide who was telling sequential stories about life on the land for children. Not only that, the stories that she could find weren’t relevant to life in Australia using terms such as barn instead of shed and field instead of paddock. To check out more about George the Farmer and his adventures check out their website. https://georgethefarmer.com.au/